Meet the team

Alberto del Hoyo


Alberto del Hoyo has the Canary Islands in his bones, his DNA - and his heart. Eighth- generation scion of a family who arrived in Tenerife with the Spanish conquest of 1496, Alberto comes to BeTenerife from a successful career in business administration and a busy life in Madrid, where he spent two decades before returning to the island in 2013.

What drew him home was a renovation project at Hacienda de las Cuatro Ventanas, the del Hoyo family's 16th-century estate on the unspoilt north coast of Tenerife. The Hacienda would be the first of a curated selection of upmarket lodgings all bearing the BeTenerife stamp of quality, good taste and cutting-edge design. (More recently came a sister company, Canary Essence, which applies the same criteria to the other islands of the archipelago.)

Alberto’s many friends will tell you the man is a restless creative spirit with a keen sense of style. They'll mention, too, his extraordinary talent as a photographer, which has taken him to far-flung regions of Asia and Africa and won him prestigious international awards. (He likes to quote Henri Cartier-Bresson, who said the art of photography is about aligning mind, eyes, and heart.)

Alberto loves adventure - nothing thrills him more than sleeping in a tent as a guest of the Suri tribe in remote Ethiopia - but he also values the pleasures to be found much closer to home. Down-time with his young family, good music (on vinyl), the salty tang of the sea breeze that comes right up to his front door...
The simplest, most authentic moments are the ones that really nourish the soul.

Silvia Rodriguez


Life, for Silvia Rodriguez, has been a journey from north to south. A native of Asturias in northern Spain, Silvia spent 20 years in Madrid before heading for the Canary Islands to form part of an innovative travel venture, christened BeTenerife.

Silvia’s early experience as a journalist, and her big-city years as an expert in team management for a big multinational company, have proved invaluable in this new phase of her career. So has her training in Ephemeral Architecture, which has fuelled her lifelong passion for design and interiors.

As a businesswoman and mother of little Berto, Silvia’s leisure time is precious. But she can always spare a moment for the things that really matter - an absorbing conversation, a taste of the Canaries’ delicious regional cuisine, or a dip in the Atlantic Ocean below her clifftop home. What she most enjoys is sharing the good times with family, friends, and honoured guests.

This northern girl has no regrets about her new life in Spain’s deep south.
Whenever friends come visiting I take them to some of my favourite beauty spots, and they’re amazed!


Aida Rivero


Like many Canary Islanders Aida Rivero left her homeland to study and work only to be drawn back as if by an invisible thread. Her first professional interest was architecture, which she studied both in Gran Canaria and the Polish city of Gdansk. Subsequently Aida become fascinated by the world of design and photography, and is convinced her creative personality was enriched by this 'visual education'.

After six years with various architecture and interior design studios in Tenerife, Aida joined Canary Essence after Alberto del Hoyo was impressed by her work on Instagram and hired her as our in-house expert in web design and social media.

On her return to the island in 2014 Aida discovered yoga, which now forms an irreplaceable part of her daily routine. This Eastern philosophy has taught her to stop and take stock, to be flexible both physically and mentally - qualities she believes we could all do with more of.

She has happy to be back in Tenerife. To a born-and-bred tinerfeña like Aida, having the sea nearby is an essential part of life.
I find it calming, but it also gives me the energy I need, whether I'm walking on the beach, diving in the depths, or just sitting and watching the waves. It's like being at home for me.

Paul Richardson


Thirty years as a journalist and author specialising in Spanish culture and gastronomy have given Paul Richardson a privileged insight into what makes a travel experience truly memorable.

A part-time farmer who runs his own 12-acre organic smallholding in northern Extremadura, Paul combines digging vegetables and caring for animals with his work as a writer for publications like the Financial Times, Conde Nast Traveller UK/US, and the Daily Telegraph. His published books, acclaimed for their wit and wisdom, include A Late Dinner: discovering the food of Spain and Our Lady of the Sewers and other adventures in deep Spain (don’t miss the chapter on ‘silbo’, the extraordinary whistling language of La Gomera).

Paul first discovered BeTenerife in 2019 and was smitten by its gorgeous properties and unique sense of style, becoming a loyal friend and collaborator of the brand. He has been visiting the Canaries for years but, he says, has only begun to scratch the surface of the islands’ incredible diversity.
Quality, comfort, aesthetic beauty, and personal attention are all crucial. But increasingly, discerning travellers also want real-life experiences to bring them up close with the spirit of place.
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